b'SECTION 02 DATDAA INTTA INTEGRAEGRATIONTIONDataintegration In this section well explore the different types of data you can integrate with your Insight Community, and the ways they expand how it can be used.An Insight Community cant becomeFor instance, you might run a project a strategic asset if it doesnt speakon your Insight Community which develops the same language as the rest of thatmultiple innovation paths based around organisation. This means aligning itselfthe idea of sustainability. Data integration with business processes, KPIs and goals,lets you know if the communitys but even before that it means makingsustainability priorities are mirrored in sure the Insight Community can link tothe wider customer universe or is just the data the rest of its organisation uses. a niche concern.Data integration widens the scope of what the community can do. An Insight Community without integration can tellCRM data Behavioural & you a huge amount about the members of that community. What it cant do astransactional datawell is tell you how well those insights apply to your wider customer base.The most basic level of dataThe next level of data integration integration is linking your Insightis pulling real behavioural and Community to your organisationstransactional data into member CRM data. CRM integration is vitalprofiles. This data sometimes exists because it positions communityas part of CRM programmes or loyalty members within the customer life cyclecards, and almost always requires some defined by an organisation. It lets thelevel of customer permission to record, community owner target customersstore and use. at particular stages of their connection with a brand, and gives each memberSo much traditional research deals a rounded profile, so as an analyst youwith creating models of behaviour and can immediately understand the levelcustomer decisions, so incorporating of customer youre dealing with andthis into your community will save a whether your community insights areloads of time and effort. It can also broad or niche. help you to unpick the different behaviours of prospective customers vs existing customers.13 | INSIGHT COMMUNITIES 2023 12 | INSIGHT COMMUNITIES 202311 | INSIGHT COMMUNITIES 2023 14 | INSIGHT COMMUNITIES 2023'