b'SECTION 01 WHY YOUR BUSINESS NEEDS AN INSIGHT COMMUNITY7 reasons your brand needs an Insight Community 01 Customer02 Agility: 03 Speed:04 Cost-closeness:effective: Brands want to be best buddies with theirSometimes you need answers and you need themMake better decisions faster. Get usefulStreamline your roster of research suppliers. customers. They talk about putting customers atfast! An Insight Community is always-on, allowingresponses from profiled members and turnCut down the need for individual project the heart of everything we do. yet often fall short.for real-time consultation without project set-up.questions into answers and answers into strategy.pitches and tenders. Save time managing Insight Communities make it much easier to embedEven better, it will also alert you to issues beforeIn hours not days. Spend more time analysing andprojects. Insight Communities are most your customers and prospects into your plans. youre aware of them.less time managing.effective when used on a long-term or ongoing basis.05 Integrated:06 Flexible:07 Customer knowledge:The first generation of Insight Communities wereAn Insight Community can adapt to the sizeThis is going to sound a little obvious, but the often their own little bubble, with limited ability toand needs of any brand wishing to use one.most important reason to use an Insight Community incorporate wider data. This is no longer the case.Short-term plug-and-pay communities areis the insight. If you want real, unfiltered customer A modern Insight Community is designed to bebecoming as common as the highly managedviews and opinions. If you want genuine customer part of a greater data lake, and can integrate CRM,long-term versions, and both fit a particularknowledge. Then you need a platform to engage ERP and third-party data, making them a greaterset of business and knowledge needs.and capture it on a regular basis.strategic asset. 09 | INSIGHT COMMUNITIES 2023 10 | INSIGHT COMMUNITIES 2023'