b'SECTION 03 BUILDING YOUR BUSINESS CASEYou should be thinking about questions like: Build outWhat are the strategic goals of the community? What are the initial tactical objectives? What results do you want from the first three months? your plan How large a community do you need and how long do you intend it to run for? Who will have access and make decisions about what the community does? Youll now have an idea of the problemsA useful exercise at this point is to write a you need your Insight Community tobrief for what you need the community solve, and the existing resources it willto achieve. A brief is very useful as itWill it be run in-house or will a partner company manage it? either build on or replace. Its time to addforces you to clarify the goals and start detail to your plan as you start to workmaking initial assumptions about the on specifics. scope of the project.What are your budget expectations? What KPIs will you use and how will you measure your Insight Communitys ROI? If you dont know all the answers yet - dont worry! This exercise is partly about understanding your known unknowns - the parameters you arent sure of yet.33 | INSIGHT COMMUNITIES 2023 34 | INSIGHT COMMUNITIES 2023'