b"SECTION 02 WHAT ARE INSIGHT COMMUNITIES GOOD FOR?Generate new ideasPerfect your pricingUse co-creation workshops and Find out how consumers value collaborative tools to generate newdifferent product attributes so you ideas, test out concepts andcan mix and match the best combo validate your campaigns.by using conjoint analysis. Innovate Discover the appeal and importance Unpick price preferences to identify of different features in your newa range of acceptable price points product or service using max diffusing Van Westendorp techniques. questions. Use Gabor Granger to determineUnstructured discussion forums candemand curves and the ideal price & createhelp you find trends, topics andfor a new product or service. talking points you might not have considered.Eye-catching Designs Augmented reality lets customers view designs through their device. How would that new sofa look in their living room?Highlighter and annotation lets you It's a jungle out there. With new competitionunderstand what is standing out and new products popping up, it's never beenand why.Whats really drawing the audience harder to get in front of customers. Anythingand how do they feel about it? Use new is always risky. Quickly learn what workseye tracking technology with and what doesnt by using continual feedbacksentiment analysis to find out. loops to ensure insight is embedded at every step of the innovation process. 19 | INSIGHT COMMUNITIES 2023 20 | INSIGHT COMMUNITIES 2023"