b'SECTION 03 BUILDING YOUR BUSINESS CASESetting outthe strategic purposeBy this point, youll have an idea of how yourThe key to turning an Insight Community Insight Community can fit in with theinto a strategic asset is integration business current objectives and plans. Thatsacross business functions. Youll be the necessary starting point to building alooking to embed it deep enough within business case. But what happens whenthe business that its seen as a vital those objectives change? Before getting intoresource. Doing this is crucial if youre the details of your community and how itllconsidering your community as a work its worth taking a step back to get along-term asset. broader perspective on how a community aligns with the business overall strategy. 35 | INSIGHT COMMUNITIES 2023 36 | INSIGHT COMMUNITIES 2023'