b'SECTION 02 WHAT ARE INSIGHT COMMUNITIES GOOD FOR?How yourResearch & Development: Whether its an initial idea or product departmentoptimisation, your customers can help you to fine-tune new ideas or innovations. One community can house several different segments allowing you to drill down into the impact that your proposals will have. benefitsHuman Resources: From feedback programmes to satisfaction tracking or even as a platform for training, an Insight Community can help to develop and retain your key players.Management: Every brand wants to become more agile and seize opportunities. By consulting your customers you can quickly sense-check your course of action and share amongst your team. Weve designed our solutions for lightning quick turnaround with stakeholder engagement and internal dashboards built in.Its important to stress that the same Insight Community wouldnt necessarily be used Sales: Knowledge is power and by integrating an Insightfor everything weve talked about here. Insight Community with a CRM, youll get a holistic view of the whole customer journey. Whats more by segmenting your targetCommunities are extremely flexible tools, but they audience within the platform you can have a better idea of the motivations, pain points and messaging that will wow yourcant do everything off the shelf. The objectives prospects. of each community will lend themselves to different set-up, design and duration options.Marketing: Whether you want to understand how memorable your branding is or how your audience will react to your upcoming advert, you can supercharge your certainty by involving customers. Our platform, ex-plor includes a wide range of features including forums, surveys, heatmaps, scales, ratings, shelf tests, video sessions and more.21 | INSIGHT COMMUNITIES 2023 22 | INSIGHT COMMUNITIES 2023'