b'SECTION 02 WHAT ARE INSIGHT COMMUNITIES GOOD FOR?Keeping customers happy Real customer experiencesDig deeper into customer feedback Diary studies can highlight to better understand your Netreal buying habits, customer Promoter Score.interactions and consumption. Use your community to identify Capture in-the-moment feedback problems, their impact, and testfrom assisted shopping trips. Truly different solutions. Collaborative video workshops, Find out how customers really feelno matter where your customers about you, your competition andmay be. what brings them into the category. understandThe bigger picture customers Rapidly analyse the health of your community and sentiment on specific topics.Discussion forums unlock emergingtrends and topics. Implicit response testing helps you understand the ever-changing landscape of customer expectations. Todays customers are more powerful than ever. There is so much information at their fingertips in the form of product reviews and price comparisons. Not only that but they have a global choice of brands to buy from. If you want to win their loyalty, you need to understand and pivot to their changing needs. 15 | INSIGHT COMMUNITIES 2023 16 | INSIGHT COMMUNITIES 2023'