b'SECTION 02 WHAT ARE INSIGHT COMMUNITIES GOOD FOR?Fine tune your brand & comms Your brand lives in the hearts and minds of your customers. Brand consistency is difficult in a world where technology and trends change rapidly. Dig deeper into how customers truly see you and what they really want and adapt your brand without losing core values. Brand positioningRefine your creativeUnlock the emotional connection Discuss ideas and review creative between your brand and yourwith online qualitative focus groups. audience with implicit associations. Dig deeper into video creativeDig deeper into your brand elements through dial tests, eye tracking using image association andand facial coding. metaphor tasks.Text highlighter analysis for print,Guided journeys through emotionaladvertising and web copy. and sensory brand connections. Brand development Explore the impact of removing or adding to your product range to understand your brand architecture.Understand which channels will have the maximum impact, what media your target market actively consumes, which cultural moments are they talking about?Great brands grow and change with their audience and what better way to do this by having their voice at the core? 17 | INSIGHT COMMUNITIES 2023 18 | INSIGHT COMMUNITIES 2023'