b'SECTION 03 BUILDING YOUR BUSINESS CASEConducting an internal auditExisting data sources can often be directly integrated into an Insight Community, as modern tools are far more adept at data fusion than previous versions were. As for existing By this point you will have an idea of theTo get an idea of your organisationsinsights, you can use them like a sourdough problems you need your Insightcurrent research load, we recommend anstarter for your community, creating a shared Community to solve. The next step isaudit. How many projects in the last 6 or understanding what solutions youre12 months have required directbase of knowledge to be built on, rather than currently using to address thosecommunication with customers? How problems, and what data is alreadymany have used customer data? This willbeginning again from scratch. available to you.give some idea of the initial scope of the Insight Community, as youll be looking to Insight Communities are generally morereplace some or most of these projects.cost-effective than traditional research methods. They benefit greatly fromAt the same time, you should audit centralisation - the community is aresearch reports and data sources that highly flexible, rapid and responsive wayare relevant to the broad aims of your of talking to your customers, andcommunity. Its wasteful to do research reduces (or removes!) the need for(within an Insight Community or not) individual tenders or working withthat simply reiterates things your multiple suppliers on a project basis.business already knows.31 | INSIGHT COMMUNITIES 2023 32 | INSIGHT COMMUNITIES 2023'