b'SECTION 03 BUILDING YOUR BUSINESS CASEWho should run your Insight Community? Is it better to simply buy a platform and have your internal team run the day-to-day or have an external agency handle everything? Here are the pros and cons of both. Self- service: Your inhouse team will alwaysOutsourcing: Most of the time, the have a better understanding of your brandagency that builds the platform will be history, company values, competitors, andthe ones running it. This reduces the goals. Understanding both the data and theamount of time and training needed in realities of day-to-day business will moreterms of running the platform from a easily allow an internal team to createtechnical point of view. actionable insights that are achievable. It will be a lot quicker for them to identifyWhere an inhouse team may understand the internal stakeholders, insight they arethe company better, an outsourced likely to need and format theyd prefer. agency often offers a greater breadth of research knowledge and will naturally be Sometimes the very fact that an inhousemore objective in their findings. team understands the practicalities of the business may lead to ideas being overlookedNo matter how closely an outsourced from communities or conclusions beingagency works with your brand, they developed despite conflicting research.ultimately are not part of your Time is obviously the biggest challengeorganisation and may have a harder time for an inhouse team and where there areconnecting with stakeholders and gaining other priorities, it is not uncommon for avisibility. In having a smaller remit, it is community to lose traction and for churneasier for outsourced agencies to get to increase. side-lined or fail to deliver impactful work. Combined: Friendship is magic. An agency can definitely compliment your own team. They can bring their specialised knowledge around the set-up and running of an Insight Community with your existing teams knowledge of the brand and its challenges. 41 | INSIGHT COMMUNITIES 2023 42| INSIGHT COMMUNITIES 2023'