b'SECTION 01 WHY YOUR BUSINESS NEEDS AN INSIGHT COMMUNITYWhat is an insight community?Consumers have more choice. Their loyalty is more precious. So how can you make sure your brand is something they love and promote? Supercharge your certainty. The key is digging deep and really gettingCommunities are a versatile toolImagine having 10,000 customers at your to know your customers. In the past thiswhich can help you to explore new could only be done through surveys,opportunities, understand the pathfingertips helping you make key decisions. aggregated/syndicated data sets andto purchase, test your creative, validate various qualitative techniques. Yes, theseyour ideas and make crucial decisions.techniques are helpful, but they also create a snapshot of one moment inThere is no one size fits all when it time with what is often an anonymouscomes to Insight Communities. They can respondent base. pop up for a few months or go on for years. They can be home to a few An Insight Community is a way ofhundred members or tens of thousands. conducting ongoing research with a groupTheir set up and design all depends on of users. They allow brands to engagewhat youre trying to accomplish and with their customers (current and future)this guide should help you to understand in real-time, in a safe, transparent, andsome of these key decisions.secure online environment.07 | INSIGHT COMMUNITIES 2023 08 | INSIGHT COMMUNITIES 2023'