b'CONTENTSContentsIntroduction3\x1f4 About this bookSection 015\x1f12 Why your business needs an insight community What is an insight community? Seven reasons why your company needs an insight community13\x1f26 Section 02What are insight communities good for? Truly understand customers Fine tune your brand and comms Innovate and create Sector by sector use cases27\x1f46 Section 03Building your business case Where should I start? Conducting an internal auditBuild out your plan Setting out the strategic purpose Key decisions for your communityEnsuring ROI 01 | INSIGHT COMMUNITIES 2023 02 | INSIGHT COMMUNITIES 2023'