b'SECTION 01 HAVE THE RIGHT BUSINESS PLANHere are the key questions:Step one:What are the strategic goals of the community?Have the rightWhat are the initial tactical objectives? What results do business plan you want from the first three months?How large a community do you need and how long do you intend it to run for?An Insight Community is an investment and will need a solid business case. This will help to focus minds on how your community will be used, who it will be used by and what its ultimate goals are. An Insight Community can be a vehicle that takes yourWho will have access and make decisions about what the brand to new places, serving new audiences and with new products but its difficultcommunity does?to pinpoint your ROI on what could be. If youre looking for a deep dive into putting together your business case, then be sure to check out theWill it be run in-house or will a partner company manage it?first book in this series: Why every brand needs an Insight Community.What are your budget expectations?What KPIs will you use and how will you measure your Insight Communitys ROI?09 | INSIGHT COMMUNITIES 2023 10 | INSIGHT COMMUNITIES 2023'