b'SECTION 07 GET YOUR VALUE EXCHANGE RIGHT Tip 3 Recognition: Tip 4 Rewards: How might these reinforcements, recognitions and rewards work together in practice? As a member settles into the community, theOf course, theres also still a place for more emphasis turns to recognition of the valuetraditional forms of reward, like vouchers, they bring to it. The desire for recognition is acharity donations or prize draw entries, which deeply human one which can act as a strongprovide extrinsic motivation - the knowledge intrinsic motivation to continue taking part.that doing something will result in some material gain.In an Insight Community, recognition comes in two forms. Theres internal recognition andThese rewards should be gauged according status within the community, which usuallyto the audience. If you have a community of takes the form of badges, points andhigh-income B2B decision makers, for membership levels. The more you contribute,instance, they might nd the idea of savingRecruitmentReinforcement and the more useful your contributions, thepoints for prize draw entries to be a little more of these you automatically unlock.beneath them, charity donations might workEmily joins an Insight CommunitySoon shes collected more Specic recognition of individual posts bybetter. Whereas a community of young techfor a FMCG brand. Duringbadges. For activity like; the peers - like likes or Reddit-style upvotes isusers could be better incentivised by Apple oronboarding she completes hercompletion of ten tasks, doing a not recommended, as a public lack ofAndroid Store vouchers.profile questionnaire andweek of diary study tasks and for recognition can be highly demotivating to awelcome task and gets a profilewelcoming a new community member.completer badge and firstmember.community points.The other form of recognition is external recognition - acknowledgement of the quality of contributions from the CM or end client team. This can be very valuable too and build motivation across the entire community rather than an individual. For instance, a newsletter which tells members about the praise given to the community by its end users, or about decisions taken or products launched on the back of it, will be very interesting to people whove been involved in the work.RecognitionReward Intrinsic motivation is one of the strongest advantages an Insight Community has overA few months in and EmilysEmily knows that her traditional research solutions. A stand-aloneactivity level is high enough thatcontributions are recognised and survey provides very limited intrinsicshe gets entered for the monthlyrewarded. Shes been cashing in motivation. Theres rarely ever any follow-up,prize draw and wins one of theher points to take her family out theres no social context, so youre detachedminor prizes (and a Prize Winnerfor dinner. Shes only 200 or so from any consequence of your answers. But inbadge, of course.) Her CM haspoints away from upgrading her an Insight Community, every task youliked her comments and thankedmember status and getting onto complete builds your connection to theher for providing detailedthe communitys product community and your status within it. It can beanswers. She also appreciatedpreview perk, where shell get an exceptionally powerful tool for keepingreading in the communityexclusive early looks at new lines. people engaged.newsletter that a product ideaHer motivation is high, she feels she helped test has beenvalued and rewarded, and shes approved for development nextusually one of the first to take year. Shes been on a communitypart in new tasks. All down to a Zoom chat with the brandswell-designed value exchange. CEO, who talked about how helpful the Insight Community had been and dropped some hints about an upcoming promotion. 49 | INSIGHT COMMUNITIES 2023 50 | INSIGHT COMMUNITIES 2023'