b'SECTION 04 RECRUIT THE RIGHT PEOPLETip 1: Pinpoint your targets The rst step in nding those perfect participants is dening who exactly youre looking for. You should develop member personas for each target group which will help in dening the messaging, channels and oer youll use. You may be able to utilise existing segments for this.Recruit theTip 2: Get your ducks in a row Recruitment is your very rst opportunity to make a good impression, set clear expectations and highlight what your members will get out of the experience. Like any right people good marketing campaign its important to consider that every medium matters. Youll need tailored resources in the form of web pages/yers/videos etc aimed at your dierent target groups. Underestimate the importance of these assets at your own peril! An Insight Community is nothing without its members. Recruiting the right people is a big job and requires a lot of co-ordination. Tip 3: Over-recruit When it comes to your recruitment, the more the merrier. Its inevitable that people will drop out along the way to becoming community members, and this is especially true if your community is brand spanking new. Over-recruiting helps to balance out any initial churn and means as time goes on you can always opt-out those people who arent actively engaged. 27 | INSIGHT COMMUNITIES 2023 28 | INSIGHT COMMUNITIES 2023'