b'SECTION 06 ENGAGE YOUR MEMBERS Tip 4: In betweenTip 6: Squeaky wheels research tasks While your ultimate goal is to have The most important element ofcommunity members that are highly community engagement isnt the actualengaged, it will always be true that some research tasks. Its what happens inwill be much more engaged than others. between them. Not every research taskThey say the squeaky wheel gets the given to a community will need fullgrease but the potential issue with more vocal community members is that they But beyond that the CM team has the broadercommunity participation and some maymay put others off with their strong only require a small sample of members.opinions. These type of members can role of keeping the Insight Community engaged.But without activities, engagement dropspotentially sway research negatively if quickly. So you need to keep people active Heres some tips.and engaged with the topic outsidethey are not effectively managed. Try specified research tasks. giving them added responsibility within the community, perhaps as an ambassador or even an unofficial moderator. Use their passion to your advantage and have them working to Tip 5: Feedback,encourage others and not just Tip 1: Set expectationsTip 3: Create a communityfeedback, feedbackinfluence them. One of the most important aspectsTip 7: Get personal Start as you mean to carry on.While Insight communities are platformsof running an Insight Community is Onboarding is about more than justbuilt for research, they are also built forensuring that its members feel profiling your community members,their members. Keep engagement highappreciated. You need to regularlyInsight Communities are often run by its about making sure they know whatthrough polls & surveys with public resultsfeedback through newsletters, memberresearchers/insight professionals who are to expect from their experience, outliningthat encourage discussion, fun video tasksspotlights, behind-the-scenes contentalways taught to be distant and objective whats in for them and highlighting thethat build belonging and any activity inand of course by highlighting the impactwith their findings. Sometimes this can value of their participation.which members can get to know eachof the research. Many people choose tospill over to how they run the community, other better.join Insight Communities as they wish towhich risks them becoming a faceless Tip 2: Regular and oftenpositively impact brands they love, and soentity to your members. Your admins Within the boundaries of whatsregular feedback is crucial to this. As wellshould try sharing personal experiences, acceptable, allow your communityas regularly feeding back and thankingadding to the discussion forums and Activity breeds activity. If your communitymembers to talk freely and add topicsmembers, it is also key that youbringing out a more human element if feels static, or empty, or if the first thingsoutside the scope of your research.get\x1ftheir \x1f feedback. Ask members aboutthey want to engage members and win members see when they log in are oldThis will help members to become moretheir experience to ensure expectationstheir trust. conversations or out-of-date news, theycomfortable in the environment, reinforceare being met and they are happy will not be motivated to contribute asthat this is a space to voice their opinionto continue.much or as deeply as you need. Make sureand has the added benefit that you may you are directing members to fresh anddiscover issues and topics that matter active parts of the community. Thinkto members without needing to about non-research related tasks that tieprompt them.into fun and topical events. 41 | INSIGHT COMMUNITIES 2023 42 | INSIGHT COMMUNITIES 2023'