b'6 pitfallsPitfall 3: Bias Pitfall 5: StakeholdersWho wouldnt love the idea of loyal fansMembers arent the only ones who need to avoidcheering them on? Insight Communities oftena little love and attention. Stakeholders are attract people who are passionate about theoften only involved in the planning and brand, but this means that they are not alaunch of a community and then somewhat representative research tool. forgotten about.You cant allow your community to slide tooYou might be thinking about your community far out of step with feelings and behavioursevery day, but others wont. Its just as of the wider world. If your business isimportant to keep re-engaging stakeholders performing poorly, you might need to hearas it is your members.some hard truths and this is where its healthy to balance your members with fans, buyers When it comes to Insight Communities, its safe to say we know our stuff.and lapsed or non-customers. If you spotPitfall 6: Outputssome consistent bias sneaking into your With over a decade of experience and a few hundred communities underoutputs, you may need to do an overhaulWe all learn in dierent ways. Whilst variety our belt, our team understand all the small elements that add up to makeof your membership or go on amay be the spice of life you can waste some a worthwhile community. recruitment spree. serious time creating outputs that are never really used. Be sure to ask for plenty of Thats not to say we havent seen our fair share of mistakes along the way,feedback on the info and format that dierent here are 6 common pitfalls weve seen clients make, so you dont have toPitfall 4: Rewardsstakeholders need. Do a test run and see how long it will take you, even if your dashboards Were always talking about the value inmay not be set up or showing the relevant listening. Its amazing some of the insight anddata yet.themes you can pick up just through listening to what your members are saying. This is also true of rewards. Many brands struggle to come up with a reward model, but dont ask their own members!Pitfall 1: RushingPitfall 2: Onboarding Trust us this is something people are always into a platform happy to talk about and understanding the Onboarding a bit of a juggling act. You needmix of intrinsic and material rewards members Lets be honest. Weve all fallen for a slickensure that your critical info on members iswant is crucial to your value exchange.demo at one time or another. All too often thecaptured whilst also creating an onboarding features that got us excited dont quite workprocess which is painless for participants. as well in real-life as they did when theMake sure your team thinks carefully about the sales-person was showing us, or they onlycritical info youll need as getting this further work in very specic circumstances. down the line may be a lot more dicult.Lots of our clients have switched to us afterProles needs to be linked back to the getting stuck with an inexible platform thatobjectives of the community and data needs doesnt suit their needs. to be captured in a user-friendly way.Whilst wed like to think our platform, ex-plor has some pretty neat features we always advise clients to focus on the exibility of a platform, the ease in which they can integrate data and the people behind the platform. 69 | INSIGHT COMMUNITIES 2023 70 | INSIGHT COMMUNITIES 202370 | INSIGHT COMMUNITIES 2023'