b'SECTION 04 RECRUIT THE RIGHT PEOPLETip 4: Using your websiteTip 7: Never stop recruiting Your website is a great place to start your recruitment campaign as you canVariety is the spice of life and new members bring with them new experiences and new attract both current and potential customers. Make sure your sign up pageideas. Your membership push should be ongoing with the ultimate goal being to isnt hidden away and consider adding key incentives into your customersdevelop a healthy community with regular interaction and tasks being completed. You workflow. For example, if you are offering a discount to your communityhold the keys to your kingdom and carefully recruiting and curating members based on members, why not have that info/sign up button right in the checkout?their activity can lead to more engagement over time. Tip 5: Using social mediaTip 8: Refer a friend Regular posts on social media about your community are a great way to keepFriendship is the magic that transforms platforms into communities. If you already have membership ticking over. You should also look for followers who regularly like,an established community then friendship is also a great way to continue growing. comment or share your posts and try inviting them on a 1-to-1 basis with aReferral programmes can help generate interest from like-minded people but be careful personal message. Try paid advertising to reach specific demographic groups.that they dont create cliques within your community. Tip 6: Use a 3 rdparty panel Market panel research is the technique of repeatedly collecting data from a pool of pre-recruited participants. Recruiting via a panel is quicker and easier as you are already dealing with people who are used to taking part in market research. A panel is also useful in reaching out to niche audiences. Did you know that our audience module gives you access to over 110m consumers in 85 countries and can help to expedite your recruitment process. 29 | INSIGHT COMMUNITIES 2023 30 | INSIGHT COMMUNITIES 2023'