b"INTRODUCTIONAbout this book A few of our insight community clients:In this book, the first of a series of three, we'll lay out the fundamentals of insight communities for busy marketers and managers. Well describe what they are, how they work, and what they can do for a business. And well take you step by step through putting together the business and strategic case for one. This book will be especially useful for owners, managers and primary users of Insight Communities - it focuses on the nuts and bolts of running one and it assumes you already have objectives and basic parameters in mind.enquiry@researchbods.com +44 (0)113 246 9994 Why every brand needs an Insight CommunityBook 1 of 3Why every brand What is an Insight Community?needs an Insight Seven reasons your business needs an insight community.Community How insight communities drive growth.The Complete Guide s in 20to23insight communitieUse cases by business function and industry sector.Book 1 of 3 Building the business case.Turning your Insight Community into a strategic assetBook 3 of 3Turning your Insight What Insight Communities need to do to become a strategic asset. Community into a How to widen the scope of effectiveness through data integration. strategic assetThe CompleWhy business integration is essential for achieving business goals. insight communitte Guide ies in 20to Book 3 of 3 23How Insight Communities will improve and evolve in the future.03 | INSIGHT COMMUNITIES 2023 04 | INSIGHT COMMUNITIES 2023"