b'SECTION 07 GET YOUR VALUE EXCHANGE RIGHT A communitys value exchange involves: Intrinsic rewards - the motivation Extrinsic rewards - things like Get your valuevouchers, money, coupons etc. to contribute and participate from likes, comments etc. exchange rightHere are four tips to rewarding your members: Tip 1 Recruitment:As we covered earlier, you need a user-friendly recruitment and onboarding process in order to When members feel their activities are recognised andcreate a good rst impression and leave a new member feeling like community participation will be enjoyable. So as well as the proling questions, give new members the ability to create a prole rewarding, they will go above and beyond in providingand potentially write an introductory post. You should also oer a rst round of activities so new detailed responses to tasks and creating more value formembers get used to the interface and can earn their rst points or rewards. This will seal the the community. If they feel overlooked or poorly rewarded,deal and make them feel more like a stakeholder in the community. their participation levels will be low. Value exchange is often the difference between success and failure.Entry Bronze Silver Gold PlatinumTip 2 Reinforcement: Reinforcement is about getting members usedIf youre using a points system, you can to the community by encouraging repeatedintroduce that here too. The main purpose of a actions. Youre aiming to stem any drop-opoints system is long-term motivation. Its between initial recruitment and activeimportant to calibrate early rewards so you dont membership. This is where indicators ofdiscourage participants now (by making it seem progress - like badges or membership levels -as if rewards are far away) or set up future can be very useful. Give out your rst badge ordiscouragement (by making early rewards too two quickly, and promote a new member, andeasy).they may be more engaged and willing to continue and see what happens next.47 | INSIGHT COMMUNITIES 2023 48| INSIGHT COMMUNITIES 2023'