b'SECTION 03 GET YOUR ORGANISATION ON BOARDTip 2: The Launch Tip 3: Engagement How should you launch the community? The answer depends on how long you intend toThe most critical time for internal buy-in is often the weeks and months after launch. run the community for, and how much of the business you want to get involved. But aIts in this time period that your community will either be adored or ignored. launch of some kind is essential. First impressions matter deeply, and a launch event letsThe difference comes down to three things: feedback, assistance, and communication.you communicate to as wide an audience as possible and set expectations.Of course, theres one snag with a launch event. Your Insight Community wont haveFeedback loops: If stakeholders feelCommunication is the third key part in produced any insights yet. So you need to be very clear about what the launch event isconsulted, they will feel more committed -engagement. Out of sight is out of mind. intended to achieve. particularly when you are seen to act onYou need to regularly remind people that their questions or concerns. Proactivelythe Insight Community exists and is seek out feedback on what works andrunning projects to the benefit of the what doesnt from users. Their insight willbusiness. This can include:Awareness: At the most basic level, you need stakeholders to know that the Insightbe extremely valuable in terms of Community exists, whether or not they can attend a launch. Any invites (andidentifying any pain points in the Including the Insight Community in internal collateral like posters or flyers) should communicate this basic information,experience which need to be tackled. all existing internal communications, with a one-sentence description of the community and its aim. You also need toHR and training programs. ensure the launch is covered in any internal newsletters. Briefing documents are a vital tool. Its a Relevant staff should be made chance to find out what your users want.aware of it during their induction They help facilitate a conversation whereinto the business. you can manage expectations. Each Understanding: You want anyone who attends the event to understand what thecommunity will have its own briefing Make sure that collaboration tools Insight Community is, how it works, why the business is investing in it, and what thedocument, but they will certainly coverlike Slack or Microsoft Teams have aims are. The launch is an opportunity to summarise the need for the communitythese areas: pages and channels dedicated to the and the problems its going to solve for the business.Whats your challenge and what iscommunity.the background to this?Formal training in how to use theWhere does this sit within yourcommunity should be available to strategy? staff who need it.Expectations: The launch is also a chance to set expectations. What results from Creating simple Tips and Tricks the Insight Community will look like, when theyll be coming, how they can be used. What business decisions will you fromand user prompts for visitors to the Its important to be realistic and not overpromise or undersell the project. the research? community, which can remind peopleWhat has led to this research? of easy ways to get more out of the community and suggest new ways toDo you have any hypotheses currently,use it.Legitimacy: Finally, one of the most important roles of the launch is to signal to thei.e.what you think is true/untrue?Starting a regular mailout giving business that this is an important project worth paying attention to. The more What will it be used for, where will itnews about the community. These senior speakers and attendees you can get at the launch, the better - it will helpbe going after delivery? are designed to remind people the give the message that the Insight Community should not be ignored. community exists, raise its profileWho is the internal audience? and ultimately celebrate its success.Has any other similar research beenInitially it should run links to basic commissioned recently?resources and basic how-to guides. What are your preferences in terms of deliverables?21 | INSIGHT COMMUNITIES 2023 22 | INSIGHT COMMUNITIES 2023'